The Ground Game of Indian Retail: Understanding Kirana Retail Trade
retail trade

The Ground Game of Indian Retail: Understanding Kirana Retail Trade

Every morning, as the first rays of sunlight sweep across Indian towns and cities, millions of Kirana stores — small, family-run retail outlets — roll up their shutters. They’re not just selling biscuits, rice, or shampoo sachets. They’re powering India’s consumption ...
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